Contract Duration: 18 Months
Do you have a passion for nature? Building stronger, greener, cleaner communities? Do you want the work you perform to be reflective of those passions? The Meadoway project is transforming a hydro corridor in Scarborough into a vibrant 16-kilometre stretch of urban greenspace and meadowlands that will become one of Canada’s largest linear urban parks. The Meadoway will connect 4 ravines, 15 parks, 20 kilometres of trail, 34 neighbourhoods, over 200 hectares and more than 1,000 diverse species of flora and fauna. This ground-breaking city-building initiative will also connect schools, businesses, hospitals, and underused trails. It’s a once-in-a-lifetime opportunity to revitalize the urban landscape and change how we move through our city. As the Manager, Intergovernmental Relations and Communications – The Meadoway, you will be dedicated to managing and supporting the strategic priorities, marketing and communications plans and intergovernmental/external stakeholder relations required to drive this project forward. If this sounds like a role that aligns with your experience and interests, TRCA invites you to read more about this exciting opportunity.
Reporting to the Senior Manager, Project Management Services with support from the Associate Director, Communications and Events, the Manager, Intergovernmental Relations and Communications – The Meadoway serves as a dedicated communications and marketing expert for The Meadoway. The incumbent will support the projects’ strategic priorities by directly working with media, stakeholders, and undertaking public and intergovernmental relations and promotional programs that publicize events and the work of TRCA and its partners. This role is tasked with the goal of heightening its local presence and its national and international visibility as determined by indicators and performance measures.
The Manager, Intergovernmental Relations and Communications – The Meadoway will collaborate with TRCA’s CEO’s Office, Project Management Office, Communications and Events, Senior Leadership Team, The Meadoway Project Team, and the Toronto and Region Conservation Foundation (TRCF), key funders and stakeholders to positively position the Meadoway in the media. This work will include planning and executing communication initiatives, including budgeting and working closely with internal (TRCA) and external (City, Weston Foundation) stakeholders and governments to ensure resources are allocated. This work will include planning and obtaining approvals for planned communications as per established protocols, recognizing the internal governance structure.
On a daily basis, this will include the creation of materials based on project documents, supervision and oversight of graphic design, print and digital production services, content development and distribution, and obtaining stakeholder input and feedback. Fulfilling performance measurement requirements related to communications and engagement will be key responsibilities.
The position will also be responsible for assisting the CEO and Senior Leadership Team in the planning and executing of government and business relations activities by developing strategies and communication materials that support partnerships including obtaining regulatory and funding approvals that involve liaising with all levels of Government (federal, provincial, regional and municipal), along with other public and private sector organizations to foster positive intergovernmental relations while raising the profile of The Meadoway.
- Develop communications strategies that support The Meadoway goals and strategic priorities while incorporating public and intergovernmental relations considerations and taking into account the project plan and governance;
- Apply communication strategies to a comprehensive work plan including the Environmental Assessment (EA) currently underway and fundraising and event schedules currently in progress;
- Confirm required deliverables through internal project governance and through senior project manager in consultation with CEO;
- Apply communications tactics, budgeting and scheduling techniques, delegation of roles and responsibilities, performance measurement, and reporting to achieve deliverables;
- Seek input and feedback from key stakeholders as required throughout the plan’s implementation and adjust the program accordingly to continually maximize its impact and value;
- Assist the Senior Project Manager and CEO in preparing reports and presentations to the Board of Directors and project sponsors on communication and engagement matters related to the project;
- In collaboration with CEO’s Office, prepare speaking notes/presentations for major advocacy related political events and speaking engagements (as required);
- Work with Toronto and Region Conservation Foundation to incorporate their Fundraising Strategy into the communications strategy (when complete);
- Leverage existing information to create and maintain a comprehensive stakeholders list of government officials, private sector leaders and community influencers for networking, event and engagement purposes;
- Execute all communications tactics within allocated budgets and timeframes, including media relations, graphic design, print production, social media and online marketing taking into account TRCA Purchasing Policy and other corporate policies;
- Prepare content for both traditional and digital platforms that promote The Meadoway brand and support strategic priorities.Secure optimal distribution channels for content to maximize overall impact;
- Continually seek and leverage opportunities to strengthen the impact of communications in supporting strategic priorities of The Meadoway;
- Work with TRCA Communications and Events staff to plan and execute events related to the Meadoway including not limited to community planting events, tours, groundbreakings, including preparing draft speaking materials and briefing notes for politicians and agency officials attending these events;
- Work collaboratively with TRCA Communications and Events staff, and external suppliers to execute all communications with optimal impact;Provide supporting communication materials and expertise to Toronto and Region Conservation Foundation in support of their fundraising strategy;
- Attend meetings to update stakeholders and partners on the status of Communication Strategy implementation as per requests of CEO and project governance committee;
- Seek, identify and build working relationships with prospective supporting organizations that can enhance communications efforts for The Meadoway. Identify intergovernmental networking and participation opportunities for the CEO and/or Senior Leadership Team;
- Represent and liaise with various internal and external stakeholders to promote and raise awareness of The Meadoway through letters, mock articles for print media, presentations, submissions and attendance at meetings, commissions and other formal government committees;
- Assist in compiling communications, public and intergovernmental relations reports to key funders and stakeholders on activities, accomplishments and progress;
- Seek feedback based on progress to help identify opportunities for performance improvement;
- Ensure high-risk matters are immediately reported and escalated to the Senior Manager and/or CEO;
- Research and monitor communications and public and intergovernmental relations of other similar local and international projects;
- Monitor and analyze trends and issues that are intergovernmental in nature and are of interest to the TRCA and The Meadoway project;
- Provide timely updates and regular legislative analysis on developments and trends in federal and provincial government policy, legislation and programs, including advice on advocacy opportunities and challenges;
- Deliver analysis (i.e. memos/reports to the Senior Manager and CEO) of key documents such as government agendas/reports, budgets, throne speeches, economic updates, policy papers etc. as they relate to The Meadoway including recommended approaches or responses to address issues identified;
- Administer budgeting, procurement, and other business requirement in accordance with TRCA policies and procedures;
- Perform other related tasks and projects, as assigned, which are in accordance with job responsibilities or corporate strategic direction;
- Ability to work outside normal business hours, as required.
- University degree in Marketing, Communications, Journalism or Public Administration or
- related discipline is required;
- Post-secondary degree, diploma or certificate in Political Science, Government Relations, Communications, Marketing, Journalism, or Public Administration or suitable equivalent would be an asset;
- A minimum of ten (10) years of experience at a senior level in progressively more challenging positions within a marketing and/or communications environment conceiving, planning and implementing integrated marketing communications programs, managing suppliers and client relationships;
- A minimum of seven (7) years’ experience working on matters involving municipal, provincial, federal government relations;
- Proven experience working directly with media on advancing or obtaining favorable stakeholder support for government or corporate initiatives;
- Experience working on complex campaigns that are large in scope;
- In depth experience with leveraging digital analytics and insights to drive effective and targeted campaigns;
- Professional writing experience that includes assignments in the public sector on a range of communications with emphasis on proposals, technical reports, briefing documents, presentations and speaking notes;
- Possesses a valid Ontario “G” Driver’s License in good standing, with access to a reliable vehicle for corporate use.
SKILLS AND ABILITIES:
- Excellent written and oral communication skills including ability to prepare high quality materials in short timeframes and to deliver presentations to diverse audiences in appropriate formats recognizing diversity of audiences;
- Strong interpersonal skills including facilitating, presenting, negotiating, collaborating, and team building;
- Strong analytical, planning, and organizational skills with an ability to manage competing demands and complex projects;
- Sound technical knowledge in graphic design, print production, media relations, social media and web-based marketing to provide credible leadership to development teams and to be able to accurately and objectively evaluate complex project risks and issues;
- Thorough knowledge of standard marketing communications practices and techniques to be able to plan and execute effective advertising, media relations, graphic design, online marketing and print production projects and initiatives;
- Demonstrated ability to plan and manage marketing communication project budgets;
- Demonstrated ability to measure and assess the effectiveness of marketing communications projects and initiatives;
- Demonstrated ability to devise innovative solutions to marketing communications challenges;
- Experience interacting with, providing advice and guidance to, and meeting facilitation for elected officials, senior and professional audiences;
- Broad knowledge and understanding of federal and provincial legislative process, advocacy, governmental affairs, legislation, policy/practice, political landscapes and trends at all levels of government. Municipal government functions and priorities; and
- Project management experience of similar size and scope preferred.
To apply to this posting, click on the “Apply” icon. Please submit your resume and cover letter quoting job posting # TRCA-110-19 prior to midnight on April 29, 2019.
While TRCA thanks all applicants for their interest, only those under consideration will be contacted for interviews. Please be advised successful incumbent(s) who are not presently permanent TRCA employees may be required to undergo a vulnerable sector and/or drivers abstract check.
TRCA is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive workplace. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act, 2005, and TRCA’s Accommodation Policy, accommodation will be provided at any point throughout the hiring process, provided the candidate makes their accommodation needs known to the Authority. We welcome applications from all qualified persons.